May 23, 2013

Chilean Miners Become Instant Celebrities

Unless you’ve been living under a rock for the past few months, you know all about the Chilean miners ordeal and their dramatic rescue yesterday.  The media coverage of this has been amazing.  And yesterday’s dramatic rescue made for great TV.

When the miners arrived top side, they did so as instant celebrities.  They were showered with gifts, given all expense paid vacations, invited to dignitary dinners in their honor and the book, movie and TV deals are already in the works.

Everyone in the world wanted to and still want to know who these men were, what the ordeal was like and what’s next for them.  One day your trapped in a mine the next day your an international superstar.

Celebrity rules.  Pure and simple.  

Anyone who can harness the power of celebrity will enjoy great wealth and success… if they do it right.

If you are in the business of marketing, you should be working over time to build your own celebrity.  There are no two ways about it.

Take two identical people.  They look exactly alike.  They sell the exact same thing.  Their marketing looks exactly the same.

If one of those people was busy working like normal while the other was trapped in the Chilean mine, guess who’s selling more stuff today?  A LOT more stuff.

This is not to say you should go get yourself trapped in a mine.  But you should be working on your celebrity.

And there are all shapes, sizes and flavors of celebrity.  There’s local celebrities too.  You don’t need to be the next international superstar to make it work for you. 

Go get started today.  Write for your blog, write articles, host calls and webinars.  A great way is to carry around a Flip Video camera and just film yourself.  Talk about what you know.  Teach, entertain and engage people.

You have to keep at it and be prolific.  You’d be amazed at what you can accomplish with just a little effort. 

Go ahead and start getting your name out there right now by commenting on this blog post.

Share

If You Lead I Will DoFollow

Without getting too technical, it’s really important to build up your page rank with the search engines. An important method to help improve your sites page rank is getting backlinks.

A backlink is simply a one way link from one site to your site. The more backlinks, the more popular the search engines think you are thus the higher they rank you.  And more importantly, the more traffic you’ll get.

A great way to get backlinks that can also drive traffic to your site is to comment on blogs.

If you provide well thought out insight as a comment on a blog, the reader may want to check your site out to hear more from you. Then they click on your link and visit your site.  Blamo… free traffic! You’ll also grab needed backlinks which give you the coveted ‘link juice’.

The problem is that most blogs are set as NoFollow. This means that it will not count as a back link.  Some blog owners go so far as to not even let you include your link.  Understand, they are concerned with spammers inundating them with comments pointing to some site selling Viagra.  You really can’t blame them.

When a blog is installed, the default is NoFollow. You actually have to add plugins to make it DoFollow.  And for non-techies, this can be a pain in the butt.

In addition to having to manually make it DoFollow, the belief is that Google doesn’t rank DoFollow blogs well.  So if my blog is NoFollow, I should have a higher page rank as a result.  So the incentive to have a blog set as DoFollow is not very high and most bloggers keep it NoFollow as a result.

There is some debate as to whether a NoFollow site is really NoFollow in Google’s eyes. You Can read more about their NoFollow rules here.

Well, I have a little gift for my readers and subscribers.  I have made my blog DoFollow.  I’m taking one for the team. 

So, if you’d like some free ‘Link Juice’, I invite you to put up acomment.  In fact, if you’re an SEO expert, feel free to correct me where I may be wrong or mis-informed.  And certainly add more to this conversation to help our readers learn and grow.  It’s all about helping people.

The only thing I ask is that you add to the conversation.  I don’t approve comments like ‘cool post’ or ‘thanks for sharing’.   And because the blog is DoFollow, I get a ton of spam and robot comments.  My favorite is ‘Your post was very helpful on my college assignment.’  Yeah, right.  Delete!

So, agree with me, disagree with me, debate me, educate me, help the community.  If you add value, you’ll be approved!

You always get the most benefit when you add to the conversation.  The more value you add, the more likely the reader is to want to check out your site.  And that’s what it’s really all about.

Share

Sorry, Your TubeMogul Video Syndication Account Has Been Shut Down

This is the message that a friend of mine just recieved today.  For someone who syndicates video for his business almost every single day, this interuption is a calamity.

The reason, he was told, is because he is a business.  Businesses must have a paid account.  Here’s the cool part… The cost starts at $50 per month and goes to $1,500 per month.  Say What?!?!

What exactly do you get for $1,500 per month.  Especially with all the bells and whistles you get from Traffic Geyser for only $97 a month.  That’s a tough pill to swallow.

I have been recommending TubeMogul as a free alternative to my clients.  However, I cannot recommend them anymore.  If I find something free that will fill this void, I’ll let you know.  Until then I continue to recommend Traffic Geyser.  If you purchase it through this link, email me your receipt and I’ll send you some free goodies that will help with your video syndication projects.

Click Here to Try Traffic Geyser

I’ve been a user of Traffic Geyser for years and love them.  Here’s a cool video below I did with Mike Keonigs last year.  Enjoy.

Share